About Us

Hi, I'm Adele — solo founder of Twisted Plum and a mom who learned the hard way that postpartum recovery in South Africa is woefully under-supported.

I created Twisted Plum because I couldn't find what I needed when I needed it most. Every product in our range is something I've personally tried and tested — chosen because it genuinely helps moms heal.

You've just done something extraordinary. You deserve support too.

When my daughter was born, I expected the newborn haze. The sleepless nights, the feeding struggles, the complete loss of who I was before. What I didn't expect was how completely unprepared I was for my own body.

My birth was uncomplicated — but the postpartum period was anything but. Between the hormones, the exhaustion, a baby with reflux and colic, and a body that had just been through major surgery, I felt completely alone in it. And when I went looking for natural, practical solutions to help me feel better, I found almost nothing. In other countries, new moms are routinely given soothing postpartum essentials as standard care. In South Africa, the options were frustratingly limited. We're expected to focus solely on the baby — and just push through.

That's not good enough. And I refused to accept it.

So I spent months researching, testing, and curating a range of products that actually work — things that soothed, supported, and helped me feel like myself again. Things I wish someone had handed me in that hospital room. Twisted Plum was born from that experience, and from a deep belief that the fourth trimester deserves to be taken seriously.

Every product in our range has been personally used and approved by me. Not because it photographs well or fits a trend — but because it genuinely helped. My hope is that no South African mom has to figure this out alone, the way I did.

You've just grown and birthed a human being. Your healing matters. We're here for that.